What is Abhyanga: Why This Ayurvedic Massage Is Trending Now?
Over the last decade, ancient wellness practices such as Ayurveda, Panchkarma, Yoga and Abhyanga (Oil massage) along with ayurvedic therapies in Kerala have gained popularity attracting fitness enthusiasts and wellness seekers from across the globe. People are inculcating the wisdom of the sister sciences of Yoga and Ayurveda in their day to day lives. With a heightened increase in lifestyle diseases, mental issues, and physical stress, people have become aware about prioritising self-care and mental health. This is where the ayurvedic massage benefits have gained centre stage and today are in high demand. As per a report presented by the Global Wellness Institute in 2023, the global fitness industry has been estimated at over dollar 5.6 trillion, which shows that more and more people are turning towards holistic therapies such as Ayurveda for dealing with physical and mental ailments. What is meant by Abhyanga? Abhyanga is one of the most authentic and ancient practises o...